Why Images You See in Online Stores are Not Real Photos
Were you aware that people remember 80% of what they see and only 20% of what they read? We all know the saying, however: ”A picture says more than one thousand words.” Therefore, images are one of your web shop’s most critical elements, and if you don’t pay enough attention, you can lose out on a lot of sales. We can use 3D Rendering to make amazing product photos and visuals for your web shop’s products.
In your physical store, customers can touch products and view them in detail, online that is a lot less easy. Imagine that you buy a handbag, wait a few days until it is delivered at home, and then discover that the color is not the same as in the webshop and now does not quite match your outfit.
By offering click & collect, your customers can reserve the product and try it on or research it further in your store, but what can you do in your webshop?
Why Are Good Product Photos So Important for Your Webshop? Reasons Why Images You See in Online Stores Are Not Real Photos
The first thing the shopper sees are photos
You can only make one first impression, and online shoppers want to determine as soon as possible whether a product meets their expectations. That’s the reason the pictures we use in our online stores are not so read. They are made to grab the attention of buyers.
Memorable images of a product help your customers make a purchase faster. You make clear what the advantages of an Additional image of a product in use will help your customers make a purchase more quickly. You make clear the benefits of a product, and it becomes easier for your customers to present the product in their life.
Do you tell what fits in the product description of a travel case? Show it in a photo! Products are, and it becomes easier for your customers to present the product in their life. Do you tell what fits in the product description of a travel case? Show it in a photo!
You help your customers understand what they see. What you cannot offer online is the possibility to try on or try a product. You can show your products from multiple angles to approach this as closely as possible.
A stronger image
As a retailer, you can process your style in the type of photos that you display on your webshop. Whether that is frivolous, sleek, or playful, you create a specific recognition. In combination with high-quality images, you not only ensure a sharper image but also increase your confidence as a retailer and your products.
Competitive Advantage
It’s no secret that online shoppers also check out the competition before making a purchase. Good product photos on your webshop will not only ensure that your visitors will make a purchase faster at the moment, but they will also be better remembered, which increases the chance that they will return to your webshop.
More social shares
Are you active on social media, but when you share products, don’t create the buzz you expect? Chances are the cause that can be found in the quality of your images. If you want to take advantage of platforms such as Facebook, Instagram, and Pinterest, your products must be correctly visualized to ”provoke” sharing with your followers.
Optimizing your product images is one of the most efficient ways to convert more potential customers into customers.
Although there is no standard in determining your product photos’ exact aesthetics, there are some things that all good photos for webshops have in stock, and you can easily apply them to your product photos.
What is 3D Rendering?
The 3D rendering process is to turn information into a 2D image from a 3D model. 3D renderings look so like photographs captured by a conventional camera that most customers cannot discern between a 3D depiction and a “real” video.
A rendering phase starts with 3D modeling behind any 3D rendered image, realistic or not.
The method of 3D rendering is complicated. In the early days, that meant that large companies with deep pockets and a lot of resources were only accessible.
One of the most common dilemmas in e-commerce, especially for furniture brands and retailers, is whether to use traditional product photography or 3D visualization.
For you, what is the right choice: Traditional product or 3D rendering?
We will set some thumb rules so that furniture manufacturers and retailers can determine between both choices.
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Price and understanding
First, it’s a must if you want to keep pace with top furniture brands and retailers. The realistic appearance of imagery is one of the biggest concerns companies have when choosing between product and 3D visualization.
When 3D was already a newness, the realism of the early stages did not meet a high level. But today, the difference between a real photo and CGI is almost impossible to see. No wonder 70% of the images in the IKEA catalogs are CGI, but they still look like the real deal. Thanks to the state-of-the-art technology, renditions are often better colored than photography.
3D renderings can also do things photography can’t do – spin 360 °, cutouts for products, and interactive scenes in the room. Today’s top-level renderings are not only nearly believable but also renderings with apps that enable you to buy. Therefore, we should consider it a draw in terms of consistency and realism.
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Customized experience
Customers want personalized experiences, which is why it is essential to customize the product. This is in our nature. This is our nature. We enjoy choosing because it makes us feel good.
It brings us a feeling of duty. A survey conducted by Deloitte showed that 71% of customers who customize a product are prepared to pay a premium price.
If you want to display as many configurations and options as possible, consider using a 3D display, as it may be extremely costly and time-consuming to organize a picture shoot for furniture items with a different texture, texture, and details. Traditional photography cannot carry a 3D simulation of the substance.
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Control of the environment
Until a few years back, that was a huge pressure point. When you organize a photoshoot, you cannot control the weather, and your plans and deadlines may be influenced significantly.
Imagine your expensive outdoor sofa next to the pool, then suddenly rain starts. Not the exact possible scenario? Things become much more comfortable with 3D animation. Lighting, stage, shadows, reflections – all can be adjusted to look. It saves you a great deal of energy and saves you headaches. Another 3D viewing point
