Having a website has become a crucial part of any business activity and has so much vital a presence in our digital world, that it’s even hard to categorize who needs to have one. Small and big businesses, educational institutions, governmental and non-governmental organizations, separate projects, and even some books have a website dedicated to them, on which people read the latest news about the author, leave reviews, and buy the latest copy. So, building a good website is the start of a good business.
However, challenges and requirements are not the same as a couple of years ago. Today’s web presence must be according to technological achievements and opportunities. For example, if you build an E-commerce website, you will need to consider Bitcoin as a payment option, since some people tend to use it as an alternative to traditional currencies. Or if you run a gaming platform, bitcoin payment integration can be attractive for some gamers, as when it comes to the best online casino with Bitcoin, people appreciate safety and reliability. So, acknowledge the technological changes and know your customers and what they prioritize more.
Some things can be taken into account regardless of your audience, just because those are in demand by internet users generally. One is the mobile-first approach. Recent data shows that on average, we spend more than 3 hours daily on the phone, which we check almost 60 times per day. This is enough to have a serious approach when it comes to the mobile version of a website. We have more to suggest though.
Our eyes love colors and motion. Gone are the times when a website was just an online address to provide some information or to sell an item. Today, no one needs poor-quality images and confusing designs. Check out, for example, the website of Apple, when they introduce a new product. It is a combination of good text, high-quality images, amazingly performed videos, and creative animation. This is how they sell and make their products loved before even having them in the store.
There are many useful software options available in both free and paid versions, along with various video tutorials on how to use those tools. The visualization of your website can be done by you or by a hired professional, but you need to have some idea about what you want and what would make your customer smile.
When users sign up for Google services by creating an account, they are asked to allow or deny personalization for advertisement purposes. And guess what? Many people willingly allow the tech giant to collect cookies from their web activity, to follow their online footprint to get a personalized experience. This is not surprising though. Imagine that you are someone who likes sports and workouts and sees an advertisement on YouTube about violin lessons by a music school. This is one of the worst experiences that a user can have.
Personalization is the key. By recognizing your audience, measuring their behavior, and predicting their preferences, you can ensure the best online experience for them. Later on, your website can become a good partner to advertisers, offering them smart solutions for their businesses, in terms of having the targeted audience.
Running a website is an uninterrupted activity. You always need to make some adjustments, improvements, and so on. Due to many reasons, the website can cause issues that will need to be fixed. Luckily, there is plenty of information about how to fix some common errors, so you always need to keep your finger on the pulse.
Besides, there is another technical part that nowadays is crucial for everybody, especially for those who own a website: Coding. Entrepreneurs and people who stand in the first rows of technological revolutions, such as Bill Gates, Tim Cook, Steve Wozniak, etc., believe that coding is literally for everyone, and should be taught in schools.
There are 2 main reasons why you need to learn to code (in case you still do not know) if you have a website: One is that it helps you to understand what you want and explain your idea to programmers. Second, as already mentioned, websites demand regular “care”, and you will not have to feel helpless when a small issue arises.
Having some coding skills will make you more confident, just like a driver who has technical knowledge and can fix minor issues in the car on his own.
In this article, we tried to mention points that are crucial and sometimes missed by many. If you want to learn more about developing your website, consider also reading about buying a domain, choosing your web hosting platform, getting acquainted with customization tools, optimizing the website for search engines, and so on.